
Why market segment or target is important – Finding the right market niche for your company
Driven by emerging new technologies, businesses are birthed at a breakneck speed yearly. With the ambition of selling to as many consumers as possible and
Driven by emerging new technologies, businesses are birthed at a breakneck speed yearly. With the ambition of selling to as many consumers as possible and
Why are diversity and inclusion important in marketing? Because it is simply the right thing to do. Historically, marginalized and racialized folks have been forgotten
In a rapidly changing world, leadership skills are critical to possess in order to advance in a marketing career. Technical skills will get you the
The act of influencing another individual or group of people to alter their ideas or actions is known as persuasion. Persuasion is generally seen as
Social media trend is taking the world by storm. It is attracting the attention of almost half the population of human beings on earth. With
What are the social media marketing skills you’ll need to master in 2022? Staying up-to-date with your social media marketing skills is vital if you
Stories are everywhere and for humans, they’ve always been a fundamental part of life and how we relate to the world. Fairy tales introduced us
The biggest professional concern for all individuals and businesses in marketing today is lagging behind the technological line. Marketers in the digital business environment are
When it comes to business success, personal development is key. If you want to achieve great things in your professional life, you need to be
1. Database querying One of the best ways to optimize a marketer’s performance is to give them the ability to “scratch their own itch,” by